artist: claude charlebois
market: Trade Books
technical info: Photo montage using personal bank of images and custom shots. Final montage don in Photoshop on a mac.

artist's comments:
The art director's original idea was to have a few people wandering in a crowd of cows in a field, as if they were lost. I really didn't see much of a visual impact or connection to the text so I offered to develop a series of concepts. As I got my head around the project, I was looking through some art books. I often am inspired by the great masters. I cam across a Magritte book, and found one of his images could include the brain as a burger. It really represented the book's theme that alzheimers is linked to Mad Cow disease. After submitting sketches to the art director, the rest only took 2 days to complete and prepare for print. Since it's first publication, the book has been licensed in the US and Japan.