artist: glenn moores
market: Pharmaceutical
technical info: Digital photography created using a LEAF digital back mounted on a Hasselblad body and lenses.

artist's comments:

These photos were taken for a client that manufactures drinks, bars and meals with a high protein content. We've been creating photos for this client almost since the inception of their company. The previous style of photography was very prop oriented, with an accent on rich and dramatic lighting. The previous style worked well in North America but was not well accepted in Europe.

The client decided to develop a more purified style for their European packaging. Their researches suggested that a stylized series of photos with lots of white and very pure props would work better than what was being used. The series at right represent a fraction of the photos that have been created.

The reason for so many new photos is that the new packaging was used in the North American market and was very well accepted. Since then, we've re-shot all of their packaging for all markets to reflect this style.

Needless to say, their product sales are beating all their previous records!