artist: nic di lauro
market: food and beverage retail client
technical info: Scratch Board with colors rendered digitally.

artist's comments:
Advertising Agency, Art Director, Nathalie Viel, contacted me to collaborate on this packaging project. The design of the packaging called for an icon to be used on the boxes, representing various desserts.

For the first stage of the project I developed an icon featuring blueberries which was used on the mock-up for presenting the design to their customer. Once the style was accepted, I developed icons for for the full line of pastry products ranging from muffins to cookies, doughnuts and éclairs.

The style called for bold lines with color, some of these were printed litho and others on plastic using "flexo" printing technique (see croissant).

The scrathcboard technique for the black lines along with digital coloring worked well for this project.

The illustration of the chef was used on their quality seal, which appeared on all their products.