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artist: glenn moores
market: sales catalog
technical info: Digital photography shot using a Leaf digital back with a Hasselblad body and lenses.
artist's comments: This was a very unique project for me. It's very rare that a client gives me carte blanche, but this was one of those instances. I was given several groups of new products (see more of the line) that the client just started importing. They had no layouts and wanted me to work with the images to create a new look and feel for their promotions and sales catalog as well as for their advertising needs.
When they saw the photos they actually hired a design firm to create their sales catalog using my images as inspiration. They took the catalog to a trade show and sold out 40% of their stock off the bat!! Let's say that they were extremely happy.
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